Many people got hit by the Google Penguin Update a couple of days ago. I find it very scary on how much power Google have over Internet marketers income. They really can make you go from $500 into $0 in one second.
I run plenty of websites. Some got hit by Google and cant even be found in the Google index and some is still number #1 and have won great positions for other keywords. All my website is what I would call “high quality sites”. I must say that I dont really understand this update by Google, the top SERPs under attractive keywords is filled with junk, sometimes even blank pages.
It seems like Google is trying to destroy affiliates which is sad for me since I’ve been making a living on affiliate-income for the past 10 years.
This have made me thinking quite a lot. I think I’m going to start a business soon that is not affiliate-related but instead some kind of store or something similar. I have a few ideas I want to try, I really need to adapt soon or else I’ll be unemployed and the only money I’ll receive will be social welfare thanks to Google.
A lot of webmasters have been listening to Matt Cutts advice. He says focus on your content and the backlinks will come automatically. This is true for most websites but you really cant compete with the people who build their links and you need links to your website to rank well, otherwise you’re out of the competition.
So get to work and find people you want to trade links with. It’s good if you have at least 2 websites both with some Google Pagerank.
Do not trade links like this:
Your Website link to Friends Website.
Friends Website link to Your Website.
Google wont value those linktrades as much as other links.
You better trade links like this:
Your first website links to friends first site.
And your friends second website links to your second website.
A bit more advance than a regular linktrade but your sites will gain more link-value this way.
Remember to not take SEO advices from Google too seriously. They just want as relevant search results as possible, but you want the traffic, right? 😉
Links to your website is extremely important when it comes to rank high in the search engines. I’m sure most webmaster are aware of that. But what links are the most important to get linking to your website? All links are not created equal.
If a site got 100 links and your link is placed on the very bottom it wont be much value to you for example. But there’s more to think of than just this. Here is a article that I haven’t read! (I just read this quick rundown below since I’m lazy… 😉 )
Here’s a quick rundown:
#1 – Links Higher Up in HTML Code Cast More Powerful Votes (really interesting, didn’t know about this one!)
#2 – External Links are More Influential than Internal Links
#3 – Links from Unique Domains Matters More than Links from Previously Linking Sites (get your links from as many unique domains as possible)
#4 – Links from Sites Closer to a Trusted Seed Set Pass More Value
#5 – Links from “Inside” Unique Content Pass More Value than Those from Footers/Sidebar/Navigation (in-text links are the way to go!)
#6 – Keywords in HTML Text Pass More Value than those in Alt Attributes of Linked Images
#7 – Links from More Important, Popular, Trusted Sites Pass More Value (even from less important pages)
#8 – Links Contained Within NoScript Tags Pass Lower (and Possibly No) Value
#9 – A Burst of New Links May Enable a Document to Overcome “Stronger” Competition Temporarily (or in Perpetuity)
#10 – Pages that Link to WebSpam May Devalue the Other Links they Host (be careful who you link to… this is why I basically stopped doing link exchanges because I don’t know what the target domain might become in the future)